Currently, there are 1.94 billion websites on the internet. Everyday, this number is exponentially increasing. Studies reveal that 380 new websites are being created every minute – that amounts to exatly 199,728,000 websites in a year. Back in 1991, when the first website was launched on the internet, no one would have imagined the magnanimous potential this concept held.
With every business and individual setting up a website to prosper, the question remains – how you stand apart in this rush? What will bring people to your website. What will incite them to click? What will hook them to you? The answer is a small but powerful abbreviation which is synonymous to breathing for a digital marketer – S.E.O (Search Engine Optimization). Essentially, if your website has good content, user experience, proper keywords, quality backlinks and all the technical stuff right, it will be ranked higher by the search engines. This is important because studies reveal that whenever customer hit a search, they barely look beyond the first page of the results. That means if your website to stand apart from its competitors, it will need to rank high. Hence, we at Cyber Expert believe that if design is the essence of a website, Search Engine Optimization (S.E.O) is its backbone.
