Mobile commerce is NOT the future. It is the NOW. The past 4 years have witnessed an increase of 300% in mobile commerce usage. In fact, 49% of website traffic comes from mobile devices which amounts to 5.1 billion unique users. Out of these, 49% of consumers use mobile phones for shopping, banking, comparing prices, making payments, and using other e-services. This leads us to believe that any business in the world today could prosper much if they reach out to their customers through mobile applications. With the increasing usage of smartphones, this fact is undoubted. Mobile commerce has been changing the way people shop by adding speed and simplicity to the entire buying cycle.
This is the prime reason businesses need to tap into its technologies. If you as a business refrain from tapping its potential, then chances are you will lag behind because there is nothing dearer to your customer than convenience. And mobile apps ARE synonymous with that word.
The question is how do you get a mobile app which resonates your business? Which team do you hire? Who are the people best fit to build an interface which could flip the fate of your business for good. Before we get to that, we must what benefits your business could reap out of a mobile application.