Robin Mathew
While a picture is worth a thousand words, graphic design is worth a thousand dollars! Graphic design has advanced to much more than creating some random banners or posters for your digital campaigns. Today, it stands as a proper means of communication with your customer. Let’s analyze. When customers land on your website, what is the first thing that captures their attention?
Is it the content?
NO
The design?
NO
The menu?
NO
It is undoubtedly the graphics. Design, content and structure comes later. The first impression is based on the basis of how amazing or terrible your graphics are. If your graphics are out of this world, it will tell your customer that your business is creative, deep and brimming with innovation. It will also give a more professional look to your business profile. However, if the graphics are average, the customer might not get good vibes and bounce from your website. You see the impact? Graphics can actually make or mar your business.
Businesses across the globe are using graphics in every phase of the sales funnel to inform, delight, and eventually coax the customer to act. Hence, it becomes imperative that you step into the vast expanse of graphic designing to be at par with the world and reap the benefits which everyone has been reaping.